Dobel 50 X Silver Oak Launching an Innovative LTO

In November 2022, Maestro Dobel Tequila unveiled its latest innovation in the U.S. - Maestro Dobel Tequila 50 Silver Oak, a remarkable ultra-premium and limited edition Extra Añejo tequila finished in Silver Oak Cabernet Sauvignon wine barrels.

To celebrate the launch, Maestro Dobel Tequila hosted a 3-day press trip with top tier national and regional San Francisco media and influencers in Napa Valley for an exclusive first taste of Maestro Dobel 50 Silver Oak at the Silver Oak winery.

Guests experienced a tour of the Silver Oak Winery, exploring the vineyard, cooperage and the family owned company/heritage in wine. In the evening we conducted a tasting dinner hosted by Juan Dobel and Silver Oak brand representative at Winery alongside a multiple course meal to highlight synergies and contrasts between California and Mexican cuisine.