Gran Centenario Cristalino Launch Events LA & NY

In November 2022, Gran Centenario Tequila officially released its first ever Cristalino - the smoothest expression of Mexico’s #1 Tequila. In order to celebrate the launch of the new product, Gran Centenario hosted media and influencers for intimate sensory events in New York and Los Angeles.

Upon arrival at the venue, guests were greeted with a glass of pH neutral water to cleanse their palate before being led into the ASMR space. Here, specialists led attendees through the distillation process of the expression, activating different senses to magnify each phase of the tequila’s creation.

The evening was topped off with a cocktail reception, where guests enjoyed our crisp Clear Negroni and smokey New Fashioned.